Hold up, I have yet another launch for MAC to announce today. MAC's releasing a new mascara called False Lashes. This mascara was just promoted in the Marcel Wanders Couture Collection in November. Also if you're familiar with Prescriptives Cosmetics, I hear this is a relaunch of their false lash mascara but in the MAC line. Perscriptives folded this past year but was owned by Estee Lauder Corp who also owns MAC.
Have you had a chance to check this mascara out yet? How do you like it?
MAC False Lashes Mascara
U.S. Launch Date: December 26th, 2010
International Launch Date: January 11, 2011
We’re all evolving– better, braver, more beautiful – every day. So consider the Lash, the durability of design, function, formula, elegance and, of course, the desire to astound: False Lashes debut at M∙A∙C, created to take nature further forward than ever before! The illusion of extensions, made real without anything but a vital new mega-multiplication formula, creating extremities of volume and curl for a dramatic end look, thickening for what we call the “look alive” eye – wide awake, wonderfully well rested, glamorously engorged – applied with the uniquely engineered double-lush brush for the ultimate lash evolution. Nature take note!
MAC False Lashes Mascara $18.00 U.S.
• False Black -Black (Permanent)